The Financial Factor


By Emily Pogue

For those in the trucking industry, time is money. More time spent hauling loads and moving product over the road means more income.
Halting that process to organize, invoice, and attempt to get paid
leads to missed opportunities and wasted time. And some small independent carriers find themselves behind the wheel and unable to organize their process in a way that doesn’t hurt their bottom line. Assist Financial Services is closing the gap for their clients by managing those transactions and creating a streamlined flow of billing, cash payments, and a quick turnaround for those managed receivables.

Assist Financial Services (AFS) is an accounts receivable factoring company that takes on the invoices generated from their independent carrier clients in the trucking industry, provides cash for those invoices, and helps to turn those invoices into payment from their brokers in an average of 30 days. That’s nearly 10 days earlier than some similar factor companies. Fast payments from those brokers not only helps cash continue to flow, it also allows AFS
clients to keep growing their businesses.

With an average of 16,000 invoices per month being processed by AFS, many clients are seeing fast results. Chief Operating Officer Merrell Holbrook says that accessible, personal customer service and good relationships with clients and their brokers are what makes AFS unique.

“You build a good relationship with the brokers and you also build a good relationship with the customer,” says Holbrook. “We know our clients appreciate who they’re getting here when they call us.”

When you call AFS, you reach a member of their team, not a machine. Having pride in their customer service means getting to know their clients and being available so clients know and trust them. With more than 150 years of collective transportation experience, the staff at AFS work solely in the transportation industry and serve up Midwest values on a national scale. Nearly 80 percent of referrals come from satisfied customers who have experienced the incredible customer service and industry knowledge that AFS provides.

“We know that our clients will tell others that it is the best service they can receive,” says Holbrook.

In addition to being a premier factoring company with clients across the nation, AFS is doing more than just billing; they also help with other processes that are beneficial to trucking industry owners. They offer free credit checks of customers to help minimize the likelihood of taking a load from someone with poor credit or a less than stable payment history. Convenient 24/7 access to online accounts allows AFS clients to stay up to date on invoicing, credit checks on brokers, and other pertinent information at any time of the day or night.

There are also easy options for invoice delivery, fuel discount cards, conflict resolution, and selective debtor funding, all made possible by industry aware representatives at Assist Financial Services. They understand the needs of independent carriers and deliver superior service. And while AFS serves clients from around the country, Holbrook says he would happily welcome more South Dakota clients.

To get more information on Assist Financial Services, visit their website at or call their sales team directly at 877-287-3835.

This article was originally published by The Motor Market July 2019.


Freightliner’s Team Run Smart focuses on careers in professional truck driving

The Team Run Smart Pros will be on hand at the 40th Annual Walcott Truckers Jamboree from July 11-13 at the Iowa 80 Truckstop, in Walcott, IA.

Freightliner Trucks has expanded Team Run Smart to include a deeper focus on career opportunities available in professional truck driving, while providing valuable resources on how to succeed in the career. Team Run Smart has also added a lineup of drivers to represent five distinct categories in the profession to serve as industry resources to the Team Run Smart community. 

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