Transparency: The key to driver retention

It’s no question that driver recruitment and retention has been top of mind for the trucking industry and that driver capacity constraints are a growing concern. But to Shawn Kitchen, director of operations at True Load Time and former driver, recruiter, trainer, and fleet safety manager, there is no driver shortage.

“The industry doesn’t have a turnover problem, it has a retention problem,” explained Kitchen in a webinar sponsored by Transflo. “You have to be transparent with your drivers about the great things as well as the bad things.”

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